Exercices de Style

by Raymond Queneau

img_00-1de92ce9b5ed6d389d5efe7da52fc52a

January, 2010
Workshop supervisors: Yassin Baggar, Anna Haas, Linda Hintz, Matthias Hübner,
Adeline Mollard, Thibaud Thissot
Place: School of Applied Arts, La Chaux-de-Fonds, Switzerland
Duration: 1 week

»... Two hours later, I meet him in the Cour de Rome, in front of the gare Saint-Lazare. He's with a friend who's saying: "You ought to get an extra button put on your overcoat." He shows him where (at the lapels) and why.«

To discover and develop variation possibilities and means of expression in editorial design, a workshop with 34 students from 3 different academic years took place in La Chaux-de Fonds at the School of Applied Arts in January 2010. The workshop was based on Raymond Queneau's book Exercices de Style from 1947 that tells a rather trivial story in 99 different kinds of style.

Process:
On monday morning every student received a note stating the title of a story (such as Metaphorically, Dream, The Rainbow, Negativities, Onomatopoeia). During the day they got further instructions from the fields of logo, typography, image and layout. At the end of the first day we had a collection of posters, photographs , illustratons and sketches dealing with the given topics and simple storytelling solutions.

On the second day, after a group discussion on the subject of books in general, every participant was handed out the full story together with with the task to develop a concept, a layout, and to realize the story within the next three days.

Fascinating concepts in terms of content and design came up, even if not necessarily every realization was able to convey the concept. Until friday a collection of surprisingly different works accrued, taking into account that they all in the end illustrated the same story. After a short discussion, the students worked out an order to combine the individual stories in one book. Three books were bound as catalogues and were presented in the evening together with a documentation about this one week of work.

009-exercises-114f4dc90f39c9476f53b6d14f3b668b
010-exercises-9ca5890c786b59fe539e04eba6b32efa
011-exercises-49eb22b02a2dae8c09738e9f2d446895
012-exercises-8509ec58b17e427963a257c34d538cab
013-exercises-7312d3f7a5767605df85df2bd93fa358
014-exercises-4ed95dbc6b0ac6c26395995b8452e978
015-exercises-6305609f55ba3751db78f693284acc71
016-exercises-a858ff0cad34c8c96fd913473421b4dd
017-exercises-2774bd08277f7ec37171397c773e7a47
018-exercises-ebe21acb6b225103c7b2cdea753cb455
019-exercises-d9d1d917eca04ba00b1003a8a1e0b768
020-exercises-20acebddbea95a06fbc8079c51ed0876
021-exercises-74e2bf53baab4e4f4d9b473ae32fa6e4
022-exercises-297b0f0b9a25a215af01b1ab6bd68564
023-exercises-8c8dbcf6058e13f7423fa67affce3931
024-exercises-b59a6a35737a0977ff481e1b5203e335
025-exercises-e494e475783ae6c063fb7da4f6790278
026-exercises-2bd4aa86b549893d1357d8f85b86e9f2
027-exercises-720e80305c60fceaf50fc7ef4195279b
028-exercises-c9c32ddaeee912c5a2d5587a6c0fd15a
029-exercises-ae80cb701db7e82cde9530549a85efee
030-exercises-63aa1ae5ecbfc5874f9f9de4ab519328
031-exercises-c7c732a64b17de33fcc6698d1a5ffb53
032-exercises-38115d66d4b20cb46e83bbe9b53995e2
033-exercises-1f5b0d31977a2388336e7a5adf008234
034-exercises-adf19603fa25395b5ee32992e0d7b6e5